Our Story

TIER was founded in 2015, not as a clothing brand, but as a bold experiment in urban mobility. The idea was a three-part joint venture: a bike-sharing group in Hong Kong that built the first hundred bikes, an American research arm in Florida, and a German company responsible for marketing.

To finance more bikes, a crowdfunding campaign was launched, and the first TIER clothing was created as a thank you for supporters. But then something unexpected happened: people were more interested in the clothing than in the bike-sharing itself. Thus, a mobility start-up gradually transformed into a fashion brand.

This path was temporarily interrupted by a legal dispute before the German Patent and Trademark Office. Today, after its conclusion, our brand TIER is the only remaining bearer of this name in Germany, and we can finally fully dedicate ourselves to what we wanted most: making great clothing.